Yongxi Gold Phoebe

Naming, identity & product · Shanghai
A gold-phoebe incense brand, from name and brand culture to signature product.

For Yongxi (雍熙), TSDDESIGN led the full engagement: brand naming, brand culture diagnosis, visual identity, and product development. The identity pairs a calligraphic wordmark with a seal monogram and a cloud-wave pattern, carried across stationery, signage and gift packaging. The product line includes incense coasters, tools and a tea gift box, crafted from precious golden-thread phoebe. Its signature piece is a 2-in-1 incense holder that stores and burns incense in one object, pairing a bolt-action mechanism borrowed from Western rifles with a traditional Eastern dovetail joint. The design holds a Chinese utility-model patent.
German Design Award — Winner, 2020 (Brand Identity)
2-in-1 Incense Holder: German Design Award — Winner, 2020 (Product Design) · A’ Design Award — Gold · Graphis — Silver · IDA International Design Awards — Bronze