Mount Corno Extra Virgin Olive Oil

Naming, identity & packaging · Shanghai · 2020
An Italian olive oil brand that breaks from the category’s sea of green.

Drawing on Italian history and culture and the character of the olive itself, TSDDESIGN created the name Mount Corno (科諾山) for Carepal Food Co., Ltd.’s extra virgin olive oil imported from Italy, then built the identity, packaging and channel marketing materials around it. The result carries a distinctly European feel and stands apart from the green-dominated olive oil packaging common in the Chinese market.
MUSE Design Awards — Gold, 2020 (Packaging) View award ↗